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Processing Halloween

Processing Halloween

Tue, 10/26/2010 - 08:55


Ghosts and ghouls and Sarah Palin be damned. The standout costume of the 2010 Halloween season is the scariest of them all: one that depicts the terrifying reality that is processed food.


Dress up as a KFC Double Down or an oversized Pizza Pop, say, and then drop by a Chipotle Mexican Grill where your efforts will be rewarded with something decidedly better for you than that which your spirited getup represents.

As part of a fundraising campaign that acknowledges the importance of eating unprocessed food made with simple, fresh ingredients, Chipotle’s two Toronto locations (at 2323 and 323 Yonge St.) are selling cheap burritos on Halloween night. Show up after six dressed as a street hot dog, maybe, or a really rad Baconator, and score yourself a $2 burrito—down from the usual $8.19.


The proceeds of “Boorito 2010: The Horrors of Processed Food” will go to Jamie Oliver’s Food Revolution campaign, a celebrity-chef-powered charitable initiative aimed at improving our miserable diets.


There’s also an online costume contest as part of the deal. To enter, have a pal snap a picture of your processed self at a Chipotle location and submit it to www.chipotle.com/boorito between October 31 and November 8. Winners will be posted in the Chipotle online gallery on November 15. There’s a grand prize of $2,500 along with five $1,000 runner-up nods.


A fella could score himself a whackload of Twinkies with that kind of dough.

pAmeliaFranklinh
 on Sat, 01/14/2012 - 00:45
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